Urban pep

15% discount on all items except ceramic accessories and prints. Urban Pep is an independent brand born in Sardinia, blending urban style, local identity, and pop creativity. Its rebellious and playful spirit comes through in every collection: clothing and accessories with bold, colorful designs full of character, made for those who love to stand out and express themselves through what they wear. Each piece is inspired by Sardinian culture—sayings, landscapes, symbols, and traditions—reimagined with a modern and vibrant twist. The result is a fresh, contemporary look that speaks to a new generation proud of its roots and ready to share them with the world. Thanks to the collaboration with Carta Giovani Sardegna, cardholders can enjoy a 15% discount on all items purchased in-store, with the exception of ceramic accessories and prints. This initiative encourages conscious shopping, supports local creativity, and gives young people the chance to buy original, quality products at a more accessible price—all while celebrating Sardinia’s unique cultural identity. To use the discount, simply visit the store and show your Carta Giovani directly from the myEYC app at checkout.