Agència Catalana de la Joventut

The Catalan Youth Agency is a public body of the Government of the Generalitat of Catalonia responsible for implementing youth policies aimed at the youth of Catalonia, including the management of the European Youth Card.

The card offers a multitude of benefits in various areas: culture, sports, tourism and mobility, training, health, leisure, technology, and more. Among these benefits are discounts - offered by entities, companies, and organizations of various sizes -some of which are of general interest for leisure time and others are local for everyday use. In addition to discounts, there are other benefits such as raffles, activities, calls for participation and participatory proposals, a travel assistance insurance plan, and a financing option.

As a public service, the card also carries out actions linked to the aforementioned services and to specific dissemination and information initiatives, which aim to promote public youth policies.

For example, topics such as gender, solidarity, youth empowerment, and territorial development. The technological aspect and young people's accessibility to the card service are a key feature.

Standout services include the digitization of the card, a dedicated app, the website, and online issuance. Outreach is another key aspect, carried out through various high-impact advertising campaigns, in-house media channels, and a social media and internet strategy.